The Firm in Transition

Are you an established business managing open sales or sales leadership roles due to attrition, promotions, or parental leave? Our approach has an eye on both day-to-day leadership and longterm transformation.

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The Early Stage Startup

Are you a founder splitting time between running the business and being Chief Sales Officer? Is your startup in need of sales leadership but short on the resources required for a full-time head of sales? Fractional access to strategic commercial leadership through Second to Won enables growth today while building a foundation for tomorrow. 

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The Stalled Engine

Are you losing deals you think you should be winning? Are you having a difficult time scaling the sales organization? Years of diverse experiences positions Second to Won to help you enable both short-term wins and long term, sustainable growth.

Recognizing that no two firms are alike and neither are their objectives nor challenges, our approach involves detailed discovery and assessment through a tested framework. Let's discuss how we can build or optimize your growth engine.

Whether it's a challenge you're facing or a blue sky opportunity ahead, let's connect and discuss how Second to Won can enable sustainable growth.